A sportsbook is a gambling establishment where people place bets on different sporting events. A sportsbook is a highly regulated industry and must comply with gambling laws in all jurisdictions in which it operates. In addition, a sportsbook must provide responsible gambling tools for its customers. This includes setting limits on how much money a customer can wager in a day, week or month. This way, the sportsbook can prevent problem gambling and avoid legal issues in the future.

As the risk of addiction rises with the advent of legalized betting, leagues and sportsbooks work to educate fans and develop tools that help keep recreational play from spiraling into problem gambling. But self-imposed limits remain a naggingly underutilized tool among most sportsbook users, who often regard them as restrictive and for someone else, rather than the guardrails that clinicians and regulators assert they are meant to be.

Online sportsbooks have been trying to make these tools more user-friendly, adding features such as daily limit settings and time counters. And they have been working to bolster their digital infrastructure, to ensure that the data that drives these tools can be collected and acted upon quickly and efficiently.

Some are even tying these tools more closely to CRM, adjusting the push notifications and marketing messages that a customer receives when their play shows early indications of problem behavior. For example, FanDuel, one of the newer U.S. entrants to the online sportsbook market, is considering a novel approach, offering merchandise as rewards for customers who set account limits.